Document Type
Working Paper
Publication Date
4-2025
Language
en-US
Abstract
We hypothesize that marketing messages using a generosity framing have the potential to draw healthy persons into the insurance pool, thereby improving access and health outcomes and lowering premiums, but without removing choice or requiring substantial government action. The dependent variable for our field experiment is whether or not recipients of the marketing campaigns enroll in health insurance via the participating exchanges or in Medicaid.
Recommended Citation
Wendy Netter Epstein, Christopher Robertson, David Yokum, Hansoo Ko & Kevin Wilson,
Innovative Mechanisms for Marketing Health Insurance: An Experimental Field Test (Results from Colorado)
(2025).
Available at:
https://scholarship.law.bu.edu/faculty_scholarship/4092
