Document Type

Article

Publication Date

4-2023

ISBN

9781450394215

Publisher

Association for Computing Machinery

Language

en-US

Abstract

Internet-of-Things (IoT) devices are ubiquitous, but little attention has been paid to how they may incorporate dark patterns despite consumer protections and privacy concerns arising from their unique access to intimate spaces and always-on capabilities. This paper conducts a systematic investigation of dark patterns in 57 popular, diverse smart home devices. We update manual interaction and annotation methods for the IoT context, then analyze dark pattern frequency across device types, manufacturers, and interaction modalities. We find that dark patterns are pervasive in IoT experiences, but manifest in diverse ways across device traits. Speakers, doorbells, and camera devices contain the most dark patterns, with manufacturers of such devices (Amazon and Google) having the most dark patterns compared to other vendors. We investigate how this distribution impacts the potential for consumer exposure to dark patterns, discuss broader implications for key stakeholders like designers and regulators, and identify opportunities for future dark patterns study.

Comments

Copyright © 2023 ACM. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from Permissions@acm.org.

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