Facebook’s emotional contagion study and the ethical problem of co-opted identity in mediated environments where users lack control

Document Type

Article

Publication Date

2015

ISSN

1747-0161

Publisher

SAGE Publishing

Language

en-US

Abstract

We argue a main but underappreciated reason why the Facebook emotional contagion experiment is ethically problematic is that it co-opted user data in a way that violated identity-based norms and exploited the vulnerability of those disclosing on social media who are unable to control how personal information is presented in this technologically mediated environment.

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