Author granted license

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International

Document Type

Article

Publication Date

1996

ISSN

0028-4793

Publisher

Massachusetts Medical Society

Language

en-US

Abstract

The Marlboro Man and Joe Camel have become public health enemies number one and two, and removing their familiar faces from the gaze of young people has become a goal of President Bill Clinton and his health care officials. The strategy of limiting the exposure of children to tobacco advertisements is based on the fact that almost all regular smokers begin smoking in their teens. This approach is politically possible because most Americans believe that tobacco companies should be prohibited from targeting children in their advertising.

Comments

From The New England Journal of Medicine, George J. Annas, Cowboys, Camels, and the First Amendment: The FDA's Restrictions on Tobacco Advertising, Volume 335, Page 1779 Copyright ©(1996) Massachusetts Medical Society. Reprinted with permission.

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