Title

We're so Close to Getting Data Loyalty Right

Document Type

Article

Publication Date

6-14-2022

Publisher

International Association of Privacy Professionals

Language

en-US

Abstract

People are justifiably excited about the American Data Privacy and Protection Act. It’s the most significant bipartisan privacy legislation introduced in more than a decade, and it represents a sincere attempt to move beyond the ineffective “notice and choice” approach to privacy that has been the hallmark of U.S. legislators since the days of dial-up modems. The ADPPA has many interesting parts, which have been well-explained by others. But possibly the most significant part of the bill—and the response bill from Sen. Maria Cantwell, D-Wash. — are “duties of loyalty,” which in theory would require organizations to act in our best interests when processing data and designing services.

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