Massachusetts Medical Society
The Marlboro Man and Joe Camel have become public health enemies number one and two, and removing their familiar faces from the gaze of young people has become a goal of President Bill Clinton and his health care officials. The strategy of limiting the exposure of children to tobacco advertisements is based on the fact that almost all regular smokers begin smoking in their teens. This approach is politically possible because most Americans believe that tobacco companies should be prohibited from targeting children in their advertising.
George J. Annas,
Cowboys, Camels, and the First Amendment: The FDA's Restrictions on Tobacco Advertising,
New England Journal of Medicine
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