Managerial Economics, 4th ed.
Access Full Text
In today's highly competitive business environments, managers must be able to make increasingly complex decisions-decisions that sometimes determine whether a firm prospers or even survives. Now more than ever, top-notch managers are relying on economic analysis to make the right business decisions.
That's why William F. Samuelson and Stephen G. Mark's Fourth Edition of MANAGERIAL ECONOMICS illustrates the central problems you're likely to face as a manager, provides the economic analysis techniques you need to guide your decisions, and shows how these techniques are used by practicing managers. Updated with modern management techniques, Fourth Edition features many revised applications, and new and expanded coverage of game theory, decision making under uncertainty, international topics, e-commerce, and the Internet.
economics, decision making, managerial economics
Samuelson, William and Marks, Stephen G., "Managerial Economics, 4th ed." (2003). Books. 159.